Businesses that engage in social media marketing use networks like Twitter to track and manage conversations pertaining to their products and services. Marketers could easily view recent Tweets about their companies by clicking on hashtags or using Twitter's featured search engine. Recently, the social network company revamped its algorithm to provide its users with greater search capabilities that are geared to make the overall Twitter experience more memorable and useful.
The primary change to the search feature is the inclusion of autocompleted suggestions. Similar to how Google provides easier access to common search terms and phrases, Twitter now makes it much easier for members to find the information they're looking for in a fraction of the time it took them to search for content previously.
In addition, after a user makes an initial search, he or she can filter the results to see "top" or "all" Tweets, as well as what the people the user is following have said about a specific topic. Along with the major changes to how users can search for information on Twitter, much smaller upgrades have been made to correct misspellings and improve related suggestions through search.
Marketers who use Twitter as an integral part of their online marketing campaigns may find the updated search algorithm make their jobs easier and improve the type of feedback generated through social media marketing.