KEO Marketing

Be in the Know.

Twitter makes it easier to target ads toward specific audiences

Online marketing can provide your business with some much-needed attention. When you're able to leverage the influence the internet has on people, you can also take advantage of customer spending habits. Social media platform Twitter has increasingly become a resource of choice among professionals, as it allows for brands to publish targeted tweets at specific target audiences.

Recently, Twitter enhanced its paid products for advertisers with a new promotional option that includes more than 350 interests. Account managers can now publish certain tweets tailored to specific subsets of users. While marketers still need to go through the bidding process, this new interest-based option is built into Twitter's dashboard for advertisers.

Twitter also reduced the minimum bid from 50 cents to 1 cent, which, as Twitter head of product marketing Guy Yalif tells ClickZ, "removes a potential source of friction." The new bidding costs will help a wider market enjoy the benefits of advertising on Twitter.

However, even when using extremely targeted tweets to introduce or support branding of products, marketers need to improve their Twitter ad copy. If posts don't get to the point from the start, followers may ignore paid tweets altogether. Focusing on calls to action and response-driven language is paramount for higher response rates and the success of any Twitter marketing campaign.

Sheila Kloefkorn

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.