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Twitter expands its Tweet options for advertisers

As an online marketing professional, you want to embrace social media as a lucrative way to promote your company, but it's often harder than it seems. For example, Twitter is a highly-used platform, but you only have 140 characters to advertise your product or service, until now.

Recently, Twitter unveiled its latest upgrade to help advertisers enhance their lead generation and creative messaging on the social networking service. The update will expand Tweets and include supplementary information like video files, images and additional text within the tweeted message.

Preliminary users of the new Twitter feature include The Wall Street Journal, MSNBC's Breaking News, The New York Times and Time. However, the social networking site plans to release the tool for other companies in the near future.

"When you expand a Tweet linking to a news article…you can see a preview with the headline, the introduction and sometimes the Twitter accounts of the publisher and writer," the official Twitter blog posted.

This bold move may improve Twitter's scope, and marketers may find extra value in focusing their time and resources cultivating leads on the networking site. It may be worthwhile to keep abreast of Twitter's upcoming changes, so you can take immediate advantage of any updates that may soon come your way.

Sheila Kloefkorn

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.