Your company's brand image is made up of inherent perceptions your prospective clients have. Any chance that you have to solidify the allegiance of your buyers should be taken, and search engine optimization (SEO) can assist you in building share of voice online.
Of course, if you want to improve your visibility through B2B marketing on the web, you first need to understand where your competitors are positioned online. The key to improving your influence is comparing your business to those in your field and then conceptualizing a plan of action to surpass those organizations.
When you have identified which competitors and where they rank online, estimate the value and volume of all online keywords that a domain ranks for. This will help you view your competition as benchmarks and it will give you value-based parameters to monitor moving forward. Ensure that you track data by product, brand, theme, project and other logical groupings, as these data points will make it easier to prioritize efforts. Additionally, tracking the social media accounts of your competition can help you discover where your advantage points may be on the web.
It may seem counter intuitive to start building your online presence by analyzing your competition, but without proper insight into the emerging digital landscape, you won't know where to funnel resources.