People resist change, whether in their morning routine or how they manage their businesses. When professionals cannot control how their websites rank online, they tend to panic and look for immediate resolutions. With the latest Penguin update from Google affecting 3 percent of all search queries, some B2B marketing professionals may be wondering how they can alter their SEO to recover from the algorithm change. Here are three trips for a more successful content marketing strategy:
1. SEO audit: The first step to recovering from Penguin is to perform an all-encompassing website and SEO audit. This involves analyzing every aspect of a web page, exploring where links navigate to and removing any that are broken or unnecessary. Taking the time to restructure certain sections to make them more user-friendly could prove beneficial for SEO pagerank.
2. White Hat keyword choice: Every SEO guru understands the importance of keywords, but using highly competitive options may waste time and resources. Several studies have shown that websites ranked within the top 10 on result pages garner the most clicks, so competing for low volume keywords may conserve resources and prove to be more lucrative for lead generation.
3. Revamp the content: Website owners who let their content get stale, don't update their blogs or interact on social media may have been hurt by Penguin. Google has repeatedly promoted the importance of regular and unique content, so if a business wants to rank high online, it needs fresh and compelling content to boost numbers.
Implementing these simple techniques may help a website recover to a more stable position online.