It's easy to look at search engine marketing (SEM) as a means to an end. It can be an arduous process, and Google continues to change its guidelines on content marketing best practices, but if you take a step back, SEM does some impressive things for businesses. Overall, it helps managers make strides in their professional lives and offers guidance on how to optimize websites to look and perform their best. Following the rules may be time consuming, but Google really does have a brand's best interest in mind.
Here are three AdWords options you may want to use for a faster road to success:
1.) AdWords Keyword Tool – This feature is easily the most common tool used on Google AdWords. It provides users with monthly searches for keywords that have garnered numerous hits. It gives marketers insight into which phrases their target audience members use most often.
2.) Toggle Graph – This option helps marketers compare metrics. It gives users the chance to measure click-through rates, and then look at statistics from certain time frames on a side-by-side display.
3.) Segment feature – This tool provides deeper insight into what portion of an AdWords campaign is performing the best and on what device users are accessing content on. Professionals who want to compare computer data with tablet information can use segment feature to sift through metrics.
Using these tools in the workplace may prove to influence your SEM campaign and attract the kind of traffic you want most.