Over the past six months, Google has unveiled two huge algorithm updates called Panda and Penguin. These two overhauls threw webmasters for a loop, as they altered the face of search engine optimization (SEO). However, content marketing professionals finally have a clear grasp on what Google looks for when ranking web pages, and these people can effectively follow the strict guidelines. One of the requirements of improving a site's online stance is quality content such as blog posts, white papers and landing pages. However, too often business professionals fail to realize what is classified as quality content and what is simply thinly-written text.
Here are some rules to follow
• Content that will rank high on a search engine result page needs to provide readers with a few key take-away points. When articles are too short, they fail to feature any actual information, and these posts often are comprised of keywords rather than any true information. Marketers need to make sure their content is actually saying something to readers.
• While content marketing is essential for higher page rankings and lead generation, it's important that marketers don't create and post content if it is low quality. This means, if there are grammatical errors, factual discrepancies and poorly structured sentences, readers won't get much out of the posts, and Google will surely take that into consideration when analyzing a low-grade web page.
It's important to take search engine marketing seriously, but make sure the right writers are on hand if efforts are to produce any lucrative results.