With search engine marketing (SEM) and mobile marketing both essential parts of a well-thought-out promotional campaign, business owners should keep abreast of the latest studies to help improve their execution of such programs. It is hard to argue that the majority of major B2B marketing campaigns ignore mobile marketing, especially with a significant population of people purchasing and using tablet computers today.
According to recent research from Search Engine Watch, tablets have grown from 1 percent of total clicks to approximately 8 percent of all clicks. This impressive increase in engagement should come as no surprise to industry experts, as many professionals believe tablet computing will be the way of the future.
However, in order to garner the most possible interactions through mobile marketing, businesses need to implement responsive design web pages that adapt and bend to fit on a variety of screens. With users navigating the web on tablets and mobile devices, the best way to leave a long-lasting impression of prospects is by being accessible through mobile search, no matter the size of the screen being used. Failing to recognize mobile marketing as standard practice and not a phase may prevent a business from acquiring new customers as rapidly as its competition.