When you develop a content marketing strategy, you establish benchmarks that your efforts need to achieve if your campaign is to be a success. While every marketer wants to position his or her content as the first result on specific search engine results pages (SERPs), new research reaffirms the importance of ranking number one.
According to analysis from Compete.com, 53 percent of clicks on organic listings go to the top result. The second link sees 15 percent of the action, the third receives 9 percent, the fourth 6 percent and the fifth option generates 4 percent of clicks.
The vast majority of listings on a SERP are organic, and the bulk of clicks are on the first option, so it's imperative for marketers to constantly monitor their content marketing and search engine optimization (SEO) efforts to increase lead generation.
As a business professional, you might not have the knowledge or experience to implement successful content marketing strategies. However, developing successful marketing strategies is essential today, and a B2B marketing company like KEO Marketing can help you establish your brand online by applying quality SEO tactics to your content and website.