The Google Analytics team announced a new feature to its recently released Social Reports option that will allow users to view backlink URLs. These reports will help businesses garner deeper understanding of the content that attracts the most links, and also enables users to track conversations pertaining to these links across social media networks. This feature provides B2B marketing professionals easy access to information that will help them replicate success, ensuring they can continue to build lucrative relationships with prospective clients.
However, some search engine optimization (SEO) experts believe the new reports still lack important features. While these resources are useful, they fail to offer a centralized place where users can see all the linked pages in an aggregated manner, Search Engine Land reports. Instead, the reports treat backlinks like additional events related to the posts, which puts further emphasis on social marketing, rather than search engine marketing.
With the Google Analytics team focusing on the importance of social media in today's online sphere, professionals may need to alter how they approach their lead generation and nurturing techniques. There are new resources available, and gaining insight into backlinks through social reports can help produce worthwhile content. Because of this, social marketing is poised to be an increasingly influential component to future promotional efforts.