As social media networks successfully reign the content marketing sphere, Pinterest, LinkedIn, Facebook and other networks are constantly seeking new ways to facilitate interactions for businesses. It's therefore crucial for organizations to understand the benefits of social media marketing and online brand presence. The Huffington Post accumulated 100 of what it deems the most fascinating social media statistics and figures from 2012 to help readers better understand Twitter, Google Plus and other networks in the coming years. Here are some of findings that are relevant to the B2B community.
-Monthly active users total nearly 850 million.
-An estimated 488 million users regularly use Facebook mobile.
-Twenty-three percent of users check their account 5 or more times daily.
-Facebook hosts 42 million "Pages" with 10 or more likes.
-More than 1 million websites have integrated with Facebook in various ways.
-Every day, 250 million photos are uploaded to Facebook.
-As of 2012, 17 billion location-tagged posts and check-ins were logged.
-Eighty percent of social media users prefer to connect with brands through Facebook.
-About 43 percent of B2B companies acquired customers from Facebook.