Having an online presence isn't just creating a website and letting it exist on the internet, it's making sure that company content is getting distributed through any and all available channels. Content marketing is the next step, and 9 out of 10 B2B marketers are already implementing it to increase business, according to the B2B Content Marketing: 2012 Benchmarks, Budgets and Trends report. Here are three fundamental ways to promote website content:
1. Turn to email
An announcement or newsletter is extremely effective and informative when it comes to getting consumers' attention. A tactful email will get customers excited and provide opportunities for them to explore the new website.
2. Start a social media campaign
Word spreads quickly throughout the online networking environment, therefore, it's a good way to garner attention and create hype for a company. Promoting via social media networks while also providing quick links to sites like Facebook and LinkedIn on the company website are promising practices.
3. Optimize content
This is both to implement the increasingly rapid adoption of search engine optimization, but also to make the website content relevant for readers. Ranking well on Google and providing informative blogs, newsletters or reports make optimizing a website a win-win situation.