The internet has made it easy for businesses to advertise in an affordable manner, but it has also created clutter in the business market that makes it difficult for brands to garner attention. The urge to improve sales and lead generation efforts has led many brands to experiment with search engine optimization (SEO), and while many marketers understand the basics, SEO can do much more than traditional content marketing – it can be a public relations solution.
There are numerous benefits of implementing a PR solution optimized with SEO practices. Anything that happens within a company, whether a new employee has been hired, a contract signed or an award won, can be presented to the public in an accessible way using SEO. When executed effectively, these additional press pieces will boost online rankings, influence B2B marketing and convert leads to loyal clients. It's time to start thinking about SEO and how it can impact all aspects of corporate branding.
For example, when developing a press release that can boost SEO results, a marketer needs to make sure the release contains primary keywords. If it sounds natural, including a keyword in the title could make the biggest impact. After the document has been crafted, keyword-rich links to the release should be posted on social media accounts and the professional website. This gives the document the biggest opportunity to circulate among clients and decision makers at large corporations.
When business professionals realize the importance of SEO and how it can influence lead generation through all digital media outlets, their book of clients will grow significantly and they'll likely experience the success they desire.