In order for a company to improve its B2B marketing strategies, it needs to understand the social habits of its target audience. If reaching out to decision makers at influential organizations, it may be worthwhile to conduct research to understand the types of products that are on their minds, and when they engage on social media most often. A clearer understanding of online engagement may help improve lead generation efforts. Messages are more likely to influence purchases when they are sent to prospective clients at the ideal time.
Recently, Bitly released a study that highlighted the best times to use three social platforms for customer engagement. These networks were Facebook, Twitter and Tumblr. According to the report, posting content with a link on Twitter is most effective between 1 and 3 p.m. Eastern Standard Time (EST) Monday through Thursday. On Facebook, links are most effective between 1 and 4 p.m. EST mid-week, while Tumblr users visit the site more regularly after 4 p.m. EST on Fridays.
Conversion rates may improve when marketers learn the appropriate times to post links and content to social media outlets. Online marketing solutions evolve annually, so it may be worthwhile for a business to keep abreast of the latest studies, best practices and platforms to help leverage their outreach programs.