With Google's recent algorithm updates, some website owners who have been hit especially hard by Penguin and Panda are wondering how to return their pages to online prominence. Search engine marketing often relies on superior SEO tactics, and while Google is clear on what it does not like, it can be harder for many to discover the actual best practices when it comes to the web.
Google's Panda and Penguin updates were meant to improve search, reduce clutter and spam and reward those website owners who use White Hat optimization techniques. Here are a few tips marketers can use to evaluate their web pages and improve their worth online:
Clean it up – If you've posted spam on your site, whether a pay-per click advertisement or hosted an external link that leads to an irrelevant page, delete it, as it's holding your PageRank back.
Check for updates – While Panda and Penguin updates may have harmed your search results, new changes happen daily, so be sure to review your standings online constantly.
Custom content works – Google prefers websites to host their own custom content, so it may be worthwhile to start a blog. Informative content may also improve lead generation and conversion rates.
B2B marketing is a difficult endeavor for businesses if their clients can't find their pages online. The first step to reversing the effects of Google updates is to understand what is punishable, and following the few simple tips listed above may help start the recovery process.