Reverse the effects of Panda and Penguin in three easy steps

With Google's recent algorithm updates, some website owners who have been hit especially hard by Penguin and Panda are wondering how to return their pages to online prominence. Search engine marketing often relies on superior SEO tactics, and while Google is clear on what it does not like, it can be harder for many to discover the actual best practices when it comes to the web.

Google's Panda and Penguin updates were meant to improve search, reduce clutter and spam and reward those website owners who use White Hat optimization techniques. Here are a few tips marketers can use to evaluate their web pages and improve their worth online:

Clean it up – If you've posted spam on your site, whether a pay-per click advertisement or hosted an external link that leads to an irrelevant page, delete it, as it's holding your PageRank back.

Check for updates – While Panda and Penguin updates may have harmed your search results, new changes happen daily, so be sure to review your standings online constantly.

Custom content works – Google prefers websites to host their own custom content, so it may be worthwhile to start a blog. Informative content may also improve lead generation and conversion rates.

B2B marketing is a difficult endeavor for businesses if their clients can't find their pages online. The first step to reversing the effects of Google updates is to understand what is punishable, and following the few simple tips listed above may help start the recovery process. 

Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.