Visuals can come in various forms nowadays and are an integral part in social media marketing. According to a survey by Business Wire, 95 percent of marketing professionals see visual content as essential in the online marketing process, and 96.7 percent think visual content has a strong, positive effect when marketing in the social media world. Here are three tips to incorporating a more visually appealing experience for consumers:
1. Make it interactive
Try engaging site visitors in a company narrative, featuring business initiatives and employee bios. Including moving visuals such as motion infographics or using interactive infographics makes the website visit interesting for prospects and shares a lot of valuable information with them.
2. Provide a variety
Use a range of visuals, including photos, memes, comics, videos and infographics. Each can communicate a unique message and can be easily shared.
3. Spread the word
Once the online content looks good, it's important to employ a content marketing strategy. In order for people to hear about it, content should be shared in the various social media realms for maximum consumer exposure. Promoting the visuals will allow customers to associate the engaging content with the brand or company image, according to Fast Company.