No matter how original or intriguing a social media profile post or shared article may be, a misspelled word or missing punctuation can destroy a message instantly in the eyes of viewer. Consumers associate the error with the company, which damages brand reputation.
While few content marketing professionals forget to proofread articles before sharing them, text read repeatedly tends to trick the eyes. Here are four tips to proofread and edit efficiently:
1. Get an extra pair of eyes. Before publishing lengthy text, have a co-worker read it. Often, a different perspective will catch errors and irrelevant content.
2. Print the text and read it out aloud. Screens impair error-catching skills, so it's a good idea to review a printed copy and follow each word with a pen. In addition, awkward phrasing is more likely to stand out when read aloud.
3. Triple-check proper nouns. A misspelled name can discredit a brand and potentially offend readers.
4. Don't rush. Grammar, spelling and syntax errors appear in long and short sentences. Although composing a Facebook post may seem like a quick and easy task, marketers should reread the shared content several times before publishing it.