Pinterest now drives more traffic than Yahoo, study says

In your efforts to improve lead generation, you've likely established a search engine optimization (SEO) campaign to support your website. Of course, SEO is best used as a way to appeal to internet users who make organic searches online. If your goal is to attract those leads and convert them to paying customers, you might want to keep abreast of evolutions in web traffic and which sites drive more people to publishers today.

Interestingly, Yahoo continued to slide in August 2012, and social media service Pinterest now sends more traffic to publishers than the search engine. According to Shareaholic, Pinterest's share of visits in August 2012 was 1.84 percent, which is above Yahoo's 1.37 percent. Google led the pack with a 41.28 percent share of visits, with Direct (20.03 percent) and Facebook (5.9) coming in behind the search engine but above Pinterest and Yahoo.

The study also found that Google, Yahoo and Bing referrals are all down since the start of 2012, while Pinterest and Google+ are up on the year. This could indicate that internet users have begun to embrace social networking for research just as much as traditional search engines.

Sheila Kloefkorn (1029 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.