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Pinterest may help increase conversion rates

When marketing products or services online, a company needs a superior lead generation tool to help leverage organic traffic. While many businesses that employ B2B marketing tactics focus on content creation and distribution, it may be worthwhile to use a balanced promotional approach and embrace the powers of social media.

Social networking proved to be a popular activity on smartphones and other mobile devices in March 2012, comScore reports. In some cases, people engaged more regularly with social platforms from their mobile devices than on traditional web browsers. Pinterest, for example, continued to surpass the competition, expanding its market reach to 7.7 percent and garnering 52.9 minutes over March from each user.

However, many professionals wonder if Pinterest can convert leads to sales or if the website is all hype. In a recent BizRate survey covered by Internet Retailer, approximately 32 percent of online shoppers have, at one point, made purchases after seeing an item on Pinterest. What's more, many experts believe prospective buyers spend significantly more money when they purchase items after seeing them on Pinterest.

Business professionals who want to find ways to increase revenue streams and connect with prospective clients may want to consider marketing through Pinterest. Decision makers may use their mobile devices while on the road or at home, so leveraging social media's reach with the persuasive powers of Pinterest may improve conversion rates down the line.

Sheila Kloefkorn

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.