Thousands of brands are turning to Pinterest to boost social media marketing. The social network has grown immensely in the past year alone, and many businesses are developing follower communities to share images, graphs and other visually stimulating content.
Last week, Pinterest announced it created a new set of terms for businesses to help them navigate the network. According to the site's blog, terms are now simpler, and each list of terms – one for individuals and one for businesses – is shorter. In addition, companies sign in to Pinterest using a business account, where users can add new "Pin It" and "Follow" buttons and "Profile" or "Board" widgets to their site's content, ultimately sparking shareability and traffic.
Business account users can also receive information about Pinterest service updates to enhance visibility and consumer interactions.
The social sharing site advises companies invest in profiles that portray brand identity accurately. Verifying brand websites lets users know Pinterest has confirmed them and boosts credibility. Boards should be inspiring, unique, creative and relevant, while pin descriptions should be rich and informative. As with all social networking, it's important to create a brand community and boost interactions by asking followers to answer questions and share pins.