Google recently released Panda 3.5, its latest search algorithm update. The changes to search are meant to improve the quality of content published on the internet today. The update was geared toward Black Hat search engine marketing professionals and designed to make examples of those websites that fail to follow the company's quality guidelines.
Webspam (otherwise known as keyword stuffing, link schemes, duplicate content and misleading information) has plagued the internet, as marketers sacrifice quality for higher search rankings. The latest update will impact 3 percent of search queries, but Google believes it is essential for improving SEO as a whole.
Marketers need to be wary of how they strategize their content marketing, as the effects of poor practices may encourage Google to remove companies from its index altogether. When implementing B2B marketing campaigns online, professionals need to make sure published content is relevant and unique because there is an emphasis on quality in today's digital advertising sphere. While some people will still use Black Hat tactics, Google has made it clear that they'll be punished, warning that over-optimization can be detrimental to online exposure down the line.