Online video on the rise for B2B marketers

Online marketing is a rapidly changing game, and the latest adaptation is online video. Videos are an engaging way for consumers to interact with and learn more about companies. In fact, videos ranked sixth in B2B marketing usage with 70 percent of content marketers using online video in their internet marketing strategy, according to the B2B Content Marketing Benchmarks, Budgets and Trends report.

In other words, more B2B marketing professionals are turning to video to garner attention for their products. Here are three ways to best utilize online video:

1. Optimize video content
Make sure the video has a large audience by providing SEO content on the video. Select which keyword or phrase to use in reference to the video and its content, and strategically place the keywords or phrases in the title, captions and tags. 

2. Brand company image
Video is a visually appealing and engaging way to get consumers' attention, making it the perfect opportunity to get the company logo and initiative out there.

3. Employ social media
Social media outlets allow videos to be shared amongst users quickly and easily. Letting the surrounding community know about the brand, products and upcoming events will not only benefit the company, but also the consumers who are interested in the product.

Sheila Kloefkorn (1029 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.