Online marketing allows you to take risks

Brand managers are discovering that they can use the internet to promote their products or services in unique ways. In the past, many marketing professionals chose to advertise using mainstream media platforms like television, radio and print because they were proven to produce lucrative results. While it's important to have a balanced campaign, the web provides marketing departments with the chance to experiment and take risks.

Instead of old-fashion promotional efforts, practices like search engine marketing have helped creative departments attract consumer attention without forcing information down their throats. In fact, what makes content marketing unique is the fact that readers navigate to it, and they choose to engage with the information for as long as they want. This allows marketing departments to unveil a wide array of promotional efforts in which they note what sales tactics work best, as well as what information people are more likely to read in its entirety.

Professionals who want to reinvent their companies' brand images without completely changing how work is conducted might want to dabble in online marketing. A well designed campaign has the potential to support previous advertising efforts and improve lead generation all on its own. 

Sheila Kloefkorn (1029 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.