Online forums may help diversify content creation

Businesses understand the value in search engine optimization (SEO), as it has proven to help boost traffic and increase conversion rates. However, basic content marketing can only go so far in helping improve these metrics, and greater efforts will be needed to keep momentum going.

B2B marketing through online content can be a great way to build a book of clients, and when daily blogs have grown exhausted, it may be time to introduce new interactive components to a web page. These additional ideas can improve organic visibility and improve the company's online presence.

Creating a search engine friendly forum and linking it to the website may be an easy way to draw visitors to content and also creates a space where posted information will continue to evolve. Forums rank well on search engines when users enter longtail keywords in the form of questions, which helps a business provide answers to customers that leave long-lasting impressions.

Prospective clients who find forums full of active users may be more inclined to work with the organization as it has proven to be an invaluable resource for its customers. Unique content hubs can be effective in all aspects of business, and when they're optimized for search engine marketing, content is more likely to be seen organically by people ready to make purchases. 

Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world’s largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.