Creating a central brand identity is an important part of online content marketing. Companies can become thought leaders and sources of expertise if they keep up a positive online presence. In B2B transactions, clients often conduct a significant amount of research before consulting a service provide. It's therefore essential for the personality depicted online to portray company values and goals. Here are three tips for effective online branding.
1. Keep the logo consistent. The same symbol should appear on brand site pages, blogs, social networking profiles and shared content. If a company updates its logo, the change needs to occur everywhere at the same time.
2. Make online connections meaningful. After meeting or working with a client, businesses should interact with him or her on LinkedIn and Twitter. In addition, companies should interact with social media followers by inviting them to like or share content and posting on followers' walls.
3. Use virtual space to share internal success. Praising company achievements and sharing company news lends a human aspect to a brand's personality. Clients want to use services from well-run organizations and will appreciate positive company culture.