Ad network Chitika released new data that compares local search volumes on Google, Yahoo and Bing. The study examined both personal computer and mobile traffic to identify the overall number.
The study found that 43 percent of the overall query volume coming from Google carried local intent. The latest report also showed that 25 percent of the overall query volume coming from Yahoo and Bing involved regional intent. The results indicate that local search volumes across all search engines are quite massive, and online marketing initiatives must be adapted to support the trend.
Whether a company depends on content marketing to drive lead generation efforts or search engine marketing to garner higher click-through rates, it's essential for the business to develop strategies that take into account local-search preferences.
Beyond updating keyword strategies to include local-based selections, professionals should include calls to action that convey regional advantages. For example, incorporating Google Maps into a website's interface can help place proximity into greater perspective for internet users, and hopefully drive more people to engage with brands for longer periods of time.
With more people using the web for local needs, marketers should adjust their campaigns to benefit from these trends directly.