With the increase in cellphone users across the world, mobile marketing has taken on a new meaning for companies and is predicted to skyrocket within the next two years.
Mobile research and consulting firm Yankee Group released overwhelming figures from its recent report "What's Next for Mobile Money" that said consumers reportedly doubled their interaction with bar codes on their smartphones from 2011 to 2012. The report additionally stated that mobile marketing will be at an estimated $1 trillion by 2015.
"Today's mobile money marketplace – from mobile banking, payments and coupons to loyalty programs and connected retail devices – is a real-time lesson in Darwinism: a constant battle to adapt and survive," said Nick Holland, Principal Analyst and co-author of the Yankee Group report.
Also commenting on the rise in mobile marketing is Eli Goodman for Search Engine Watch. Analyzing two mobile trends, Goodman claims the explosive marketing sector for mobile phones is yet to come. By pointing to the fact that the number of smartphone and tablet users will continue to increase and mobile sales may be a large portion of purchasing interaction between businesses and consumers, he anticipates the arrival of a mobile marketing world and the need for companies to adapt to the change.