Social media is an obvious necessity in digital marketing. Without a presence on popular platforms like Facebook, Twitter, Pinterest, Google+ and LinkedIn, businesses may find it hard to deploy successful lead generation efforts.
However, social media continues to evolve, and new networks have the potential to revolutionize how information is shared. Recently, news broke that Twitter founders Evan Williams and Biz Stone launched a new platform centered on sharing quality content. The service is called Medium, and it intends to build a community where quality writing always trumps quantity of posts, which should make any search engine marketing professional happy.
Current membership only allows limited use of Medium's beta stage. Members have noted that Medium contains the best aspects of sites like Tumblr, Pinterest, Twitter and Blogger, according to Business 2 Community.
Medium is unique in that it offers writers a chance to share exceptional blurbs and articles that other members vote up or vote down based on their opinions of the content. At the top of every collection, members can sort by top-voted articles or new posts, so every piece has the chance of being discovered.
What's amazing is that Medium has the chance to support companies in their effort to supply readers with high-quality information. While some professionals may see Medium as a threat to content marketing strategies, it's obvious to others that the social network will only support demand for quality information on the web.