If you’re looking for your website to rank as high as possible on Google’s search results, it is recommended to place keywords into blog posts and news stories as naturally as possible. You should never pack keywords into websites, as that is considered a black hat SEO practice. However, there’s a solution that is relatively simple and can pay enormous dividends if you think that you’re including too many search terms in your blog posts or news articles. Make sure you create and market great content that naturally features the keywords you want your web pages, blog posts, news stories, tweets and more to rank for.
The web now features all kinds of rich media content and people love it. From videos to podcasts, great media content is what users come to expect and search engine marketing also benefits immensely from that quality. The way to leverage that great content and a great content marketing program is to optimize the titles, descriptions, even transcriptions, with the keywords that people use to search for that type of content.
The next step is to make the content shareable through social media. The more that an image, video or interactive file is passed along social media channels, the more favorably Google’s algorithms will look upon the website or blog from which they originated. You’ll be surprised how readily people will want to share your content if is it compelling, funny, unusual or unique. Make sure you’re adding real value and you’ll generate great results.