Marketing budgets show push for online marketing in 2013

As the new year quickly approaches and many companies are creating marketing strategies for 2013, many predict that a majority of their budgets will be dedicated to online marketing tactics. Leaning more toward social media outlets, email marketing and other online platforms, companies are looking to target prospects on the internet and turn them into sales.

A survey by Edit Optimisation shows that 76 percent of marketing companies, consultants, analysts and digital agencies believe budgets should be allocated for online and digital marketing, with just 17 percent of the budget reserved for traditional marketing tactics.

"Online marketing gives you far more bang for your buck," said James Lovett of Core Technical Solutions.

Clickz suggested that, in addition to social media, marketers need to think outside the box in the new year. The upcoming year is the time for businesses to look beyond promotional content and instead try to develop stronger ties with clients. Connecting on a deeper level can lead to people spreading the word to their friends and family members. Word-of-mouth recommendations could provide strong leads and garner brand respect within online communities. Try creating relationships with customers outside of giant social media networks, and then follow up with email. Realizing how and where leads are active will help marketers target their appropriate audiences.

Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world’s largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.