Marketers realize B2B marketing online makes the most sense

At one point, companies spent the entirety of their time developing marketing strategies that would grab consumer attention as they walked down the street, read their favorite magazines or watched television before bed. This type of promotional outreach interrupted consumers' daily lives and, in some cases, left bad tastes in their mouths as they were forced to engage with content. But in today's world, many professionals prefer to use inbound marketing to promote content online and attract people already interested in the products being sold. Online marketing tactics like search engine marketing (SEM) have emerged as the most tactful way of reaching new clients.

According to Internetworldstats.com, approximately eight new people come onto the internet every second. This creates unique opportunities for marketers, as the regular influx of new online visitors makes lead generation an ever-evolving tactic in the workplace. In fact, nearly 89 percent of marketers plan to maintain or increase their inbound budgets in the coming months, Hubspot reports.

Businesses that want to continue to progress and grow need to embrace new online marketing solutions to help attract prospective clients and improve lead nurturing. Professionals certainly have opportunities to build long-lasting relationships with buyers online, and with nearly 95 percent of traffic coming from search engines, it makes sense that more organizations are focusing their attention online, rather than on print media today. 

Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world’s largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.