In today's B2B marketing sphere, brands cannot rely on the hope that prospective clients will use their office computers to influence purchasing behaviors. Clients are constantly on the go, and they use their smartphones to access information when it's convenient for them. In fact, mobile phones play essential roles in lead generation, and marketers need to use local search optimization to improve their rankings online. Here are two ways local search can impact conversion rates:
1.) Organic search results – When a client uses his or her phone to search for content on a local business he or she wants to partner with for a future project, only the brands that have optimized for geographic search will appear on the results page. Marketers who have not already done so, should register their companies on websites like Google, Bing, Facebook, Foursquare, Yellow Pages, Citysearch and a variety of those outlets to make sure that when a user looks for a local company to do business with, their organizations are first in line.
2.) Reviews – It's also advised that brand representatives manage reviews made on various websites like Glassdoor, Yelp, Facebook and other location-based hubs. Optimize these profiles so they show up on search results pages and resonate in local clients.
With buyers looking to purchase and partner with businesses in their regions, leveraging SEO best practices may drive sales to new heights.