As a business owner, you likely spend a portion of your time surfing the web and looking for ways in which you can improve your B2B marketing efforts. While implementing search engine marketing (SEM) campaigns can help drive traffic to your website, you also can use the internet to improve foot traffic to your brick-and-mortar location.
In certain industries, prospective clients still want to meet in person before they make purchases. If you sell air conditioning equipment to businesses, for example, your clients may want to check out the available products before they purchase and schedule an installation appointment. However, if your brick-and-mortar outlet is hard to find and you don't manage your local search results online, you may miss out on these walk-in opportunities.
It's easy enough to improve your local search rankings. Start by navigating to Google, Bing, Yelp, CitySearch and Insider Pages. Next, create profiles or pages for each service. Then include the physical address of your business, select the proper business category in Local Page and sync the data to the appropriate city and state.
Taking control of local search results can improve conversion rates for your business and provides another avenue for you to use in lead generation.