When you think of social media, you likely consider how platforms drive lead generation. However, when profiles have creative designs and brands can customize accounts, social media networks can act as stellar branding solutions.
Recently, LinkedIn unveiled a new design makeover that, while only currently available to a few companies, will see a greater rollout by the end of 2012, according to the site's official blog. All in all, the change will only alter the design of your Company Page – it won't add any new features. Here are the five main changes to LinkedIn's Company Page option.
1.) With the new look, company updates and the products and services sections of a page will be featured more prominently.
2.) Users will now be able to add a cover-style image to the top of their pages.
4.) The Career Pages also got a makeover and now further support branding initiatives.
5.) LinkedIn has made it easier for users to target their company updates to certain segments of their audience.
Brands that use LinkedIn for their networking and branding will benefit from these design upgrades as soon as they become available to the greater public.