LinkedIn was recently touted as the top network for online lead generation, beating social media giants Twitter and Facebook. Companies can benefit from investing time into social networking and forming contacts in social media platforms.
HubSpot surveyed more than 5,000 businesses and found that LinkedIn had the highest visitor-to-lead conversion rate by a vast majority at 2.74 percent. Facebook was the second highest with a traffic conversion rate of 0.77 percent, and Twitter came in third at 0.69 percent.
"With LinkedIn, we've found a place where we can have these conversations and talk to potential customers in a way that lets us highlight our thought leadership," Dan Slagen, head of global marketing relations at HubSpot, shared on the LinkedIn blog. Slagen connected business growth to being intentional about pursuing personal relationships with potential clients, and social media, if used correctly, allows those connections to be made on a deeper level.
B2B companies have seen success on LinkedIn because the professional networking site is designed to connect professionals in the business realm and allow users to display their abilities and research their ambitions, according to the HubSpot survey report. The B2B "target market" is at the center of the LinkedIn platform.