The social media platform LinkedIn was originally conceived as a way for professionals to connect with each other. While it still helps a lot of people network, it has taken on another important purpose – lead generation. In fact, it is quickly becoming on of the best ways for companies to drive sales and demonstrate their expertise.
One reason for this occurrence is LinkedIn Answers. It's ostensibly around so that people who are unfamiliar with certain industries or practices can get answers from people who supposedly know more than they do about them. However, LinkedIn Answers are quickly turning into demonstrable achievements for companies and their leaders and are playing a part in online content marketing.
Start by setting up a LinkedIn profile or by logging in if you already have one. Find LinkedIn Answers and search through the subjects to find an area of your expertise. Answer questions to the best of your ability, and include links and sources when possible. You can even include links back to your company's website, as long as they're relevant to what you're discussing. Every question you answer will be added to your public profile, increasing prestige and establishing you as an industry thought leader.
When people are researching your company and come across your profile, they'll be impressed with the knowledge that you've demonstrated. This means that they might come to you as an expert in your field for business, thus increasing your lead generation capabilities. Start finding appropriate questions today to begin getting additional LinkedIn messages in your area of expertise.