Creating content for your search engine marketing campaign is only half of the battle – you also need to build links. In fact, some search engine optimization (SEO) experts argue link building is as important for your overall search engine results page (SERP) performance as syndicated content. Link building is an influential component to lead generation, as these online portals can guide clients to your website and help boost returns.
You can easily build links on your own by making partnerships with industry blogs and submitting your URL to online directories. You should start by registering on websites like Google, Bing, Yahoo, Yelp! and various other outlets. When you’ve posted website these platforms, your company becomes more visible online.
In addition to free directories, you will want to work directly with industry bloggers to see if you can be featured on their websites. A blogger who writes an entire article about your company will influence your rankings because readers will visit your website after they scan over the blog post. However, if an entire article is out of the question, many writers may be more willing to post a direct link to your page somewhere on their sites. These links will increase your web presence and give you a greater opportunity to generate more leads online.