Know the marketing lingo before you begin mobile lead generation

It's safe to say that mobile marketing has emerged as an essential part of any interactive marketing strategy, but even with the savviest of search engine optimization efforts, professionals who don't know the lingo won't succeed. Here are two keywords any mobile SEO expert may need to understand:

1.) Geo-fencing – Most B2B marketing professionals know what geo-targeting is, but fewer can differentiate between the former keyword and Geo-fencing. This act creates a virtual barrier around a defined region, which can be big or small. The geo-fence is used in mobile marketing to identify users that enter a specific area, and then customize advertisements based on location.

2. Latitude/Longitude – This term may mean GPS to some, but it can provide marketers with valuable insight. When smartphone users opt in to access location-specific content like restaurant reviews, their latitude and longitude user data allows mobile marketers to customize ads down to the city block. If a user wants a Mexican restaurant and is in the vicinity of a couple, the eatery that has a successful mobile SEO campaign and uses latitude and longitude user data may get the business.

These are just two must-know keywords in the world of mobile marketing, but understanding how unique data points can help improve ad targeting is beneficial for all companies competing for new customers.

Sheila Kloefkorn (1029 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.