Keep informed of upcoming algorithm updates or refreshes

Google makes search engine algorithm updates and refreshes every week and sometimes every day. Google will continue this trend. As marketer, leveraging online marketing, you have to adapt to these changes, and remain consistent in your efforts to deliver search traffic with the information they need.

On August 19, 2012, Google pushed out Panda 3.9.1. This update affected fewer than 1 percent of all search queries, and by the company's standards, the change was quite minor. The last refresh was a month ago on July 24, 2012. It's important to be aware of these potential changes in the future so you can better understand when your site has been negatively affected because of poor search engine optimization (SEO) practices. In some instances, websites may also gain ground and rise in rank from these changes.

If you were punished by a past update, you can regain traction with each new refresh. Therefore, with Google implementing these refreshes monthly, you need to focus on creating quality content for your readers and optimizing your website with user-friendly navigation and experience. Otherwise, your web page may stand still, unaffected either positively or negatively in the digital space.

Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.