Keep informed of upcoming algorithm updates or refreshes
Google makes search engine algorithm updates and refreshes every week and sometimes every day. Google will continue this trend. As marketer, leveraging online marketing, you have to adapt to these changes, and remain consistent in your efforts to deliver search traffic with the information they need.
On August 19, 2012, Google pushed out Panda 3.9.1. This update affected fewer than 1 percent of all search queries, and by the company's standards, the change was quite minor. The last refresh was a month ago on July 24, 2012. It's important to be aware of these potential changes in the future so you can better understand when your site has been negatively affected because of poor search engine optimization (SEO) practices. In some instances, websites may also gain ground and rise in rank from these changes.
If you were punished by a past update, you can regain traction with each new refresh. Therefore, with Google implementing these refreshes monthly, you need to focus on creating quality content for your readers and optimizing your website with user-friendly navigation and experience. Otherwise, your web page may stand still, unaffected either positively or negatively in the digital space.