Social media and search engine optimization aren't always easy to integrate. Fortunately, some services are teaming up to make the two more aligned than ever before. Bing has recently added to its functionality by making it possible to see how popular search results are on Twitter.
When something is trending, it temporarily becomes more powerful from an SEO perspective. Bing has taken that to heart and placed markers on some search results that indicate the extent to which certain articles, stories or media are trending so users can gain some understanding of how popular and useful a certain page is.
This recent update is great for organizations that already have a Twitter strategy in place. They can basically use their stories that have been disseminated and retweeted on Twitter to occupy more space on Bing's first page of search results. This makes it more likely that a person will click on that company's news or blog post and will drive additional leads. This is simply another extension of the increasingly tight relationship between Twitter and Bing, lending credence to the idea that content marketing through Twitter will give superior results on Bing than on Google.