Business owners have a lot to worry about on a daily basis, but profit margins are often at the top of the list. Without a steady revenue stream, productivity comes to a halt, and professional progress seems to stand still. Even with an eager workforce, a brand may not operate to the best of its ability if traffic isn't finding the company's website online. After all, if lead generation becomes nonexistent, no new contracts can be made.
Many business owners engage in search engine optimization (SEO) to combat invisibility online and improve organic search results. However, regular algorithm updates and changes to social media networking have many workers confused. The question remains – is it more important to be active on social sites or spend time implementing SEO best practices?
The answer is a combination of both, which may further complicate the entire process. Overall, brand managers need to discover how they can concurrently improve online marketing efforts using the shareability features social media sites offer and leveraging content online through organic search results. A tandem approach can aid brands in making sure there are minimal lulls in production, which will help generate favorable numbers for a long time to come.