Improve content marketing and lead nurturing with social engagement

Organic searches and inbound marketing are generally accomplished by attracting users to your content. The better your content marketing strategy, the more leads you'll generate that will eventually turn into prospective clients. This has led many organizations to believe actively pursuing clients isn't as effective as slowly moving toward SEO efforts.

However, with so many companies thinking the same thing, it can be hard for businesses to connect with other businesses if neither organization is actively pursuing the other. In fact, a recent study by the PulsePoint Group and the Economist indicates some level of social engagement is becoming necessary to generate the qualified leads that can make online marketing successful.

Companies reporting substantial social engagement on the internet do four times the business organizations without such practices do. In fact, the return on investment for an active B2B social media campaign is between 3 and 5 percent on average, and can be as high as 7.7 percent, according to the news source.

Make sure to supplement any pursuit of leads through inbound marketing with substantial social media activity. Businesses have been learning to conduct research and communicate with each other through platforms such as Facebook, making these networks important tools for reaching out to prospective clients.

Sheila Kloefkorn (1031 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.