Companies looking to maximize their websites or blogs can increase traffic by making sure their meta tags are used to their full potential. While they are not an important part of the equation when it comes to webpage ranking, meta tags can help with content marketing and with providing relevant material for potential visitors.
Although title tags and meta descriptions do not help with ranking, they do help readers determine the relevancy of a website and can improve click-through rates significantly. Here are two ways to maximize visibility with meta tags:
Properly fill out meta tag fields: Marketers should utilize every aspect of online marketing to get their website and content read by target audiences. Search Engine Journal says the first step of doing so is filling out tags within the set character limits to give prospects as much information about the website on the search engine page as possible.
Write strategic tag content: Search Engine Journal also says that tags should have keyword phrases naturally woven in while also including a call to action. Stuffing meta keywords is looked down upon by Google, so it's best to produce content that attracts readers' eyes while also giving them a solution for their needs.