The worlds of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) collide almost on a daily basis. With Google unveiling algorithm changes rather regularly, it can be downright scary for a new business owner who wants to create a website for his or her startup. However, with Google Panda and Penguin greatly influencing optimization efforts moving forward, new websites may actually be at an advantage. That is, as long as they use white hat link building efforts.
Here are four tips for better link building:
1.) Content marketing – The safest way to build quality links for websites is with useful content. These posts can feature inbound links that create a web for crawlers to travel down, so if a new post references a past article, make sure to link the two together.
2.) Distribute through social media – When a thorough content marketing strategy has been outlined, users need to distribute links to prospective clients through social media outlets. Posting unique content on Facebook or Twitter may generate numerous leads and build brand recognition.
3.) Don't forget Pinterest – Visual-based content is essential in today's marketing world. Creating unique infographics and memes, then posting them to Pinterest, may be an effective way to produce several new quality inbound links.
Adhering to these tips can help any new website make positive strides toward SEO greatness.