Website owners who have suffered from the effects of Google's latest Penguin update may want to initiate a plan of attack to remove as many poor backlinks as possible. The search engine defines these toxic links as portals hosted on directories that no organic user visits, features on blogrolls and excessive paid links.
If a web page has been hit by the algorithm update, the site owner should consider using a few online tools like SEOMoz Open Site Explorer to help reduce negative SEO practices. The key to effective search engine marketing is a strategic approach to content marketing and pagerank optimization. Unfortunately, while link building held its own in the past, today it is much more detrimental to the overall success of a site if poorly executed.
When a professional identifies poor links hosted on third-party websites, he or she can create a template email requesting the removal of a certain link. The links may be removed after sending messages to webmasters or they may not be, either way it's important to document all interactions. When implementing this strategy, a website owner can compile records and submit the exchanges to Google in the form of a reconsideration request. The process may help reduce links online and encourage higher ranks in the future, and while it may take time and resources to execute well, it proves to be worthwhile down the line.