LinkedIn is one of the most respected professional social media communities on the internet. Therefore, utilizing it as a platform for professional engagement and interaction is almost necessary in today's business world.
Learning how to navigate LinkedIn and create an optimized profile is simple and can go a long way to promote B2B marketing, especially because the site heavily promotes business connections. Here are three steps to creating a strong profile:
1. Employ professional branding keywords
Just as any content marketing specialist would optimize a website, businesspeople can optimize their pages. Search Engine Watch suggests determining overall branding goals, then picking keywords and phrases to utilize throughout the profile.
2. Promote personal achievement
LinkedIn is a social networking platform, but it has a professional twist, so it's important to subtly, but confidently, include any and all personal business success. Take advantage of LinkedIn recommendations, but also make sure that the basic areas, such as the headline and skills area, promote brand achievements.
3. Write a targeted summary
Search Engine Watch says to make sure that the summary part of the profile reads directly to targets, mentioning what services can be offered and how these services can provide quality solutions for companies.