The latest iPhone Operating System, or iOS 6, has been downloaded furiously by iPhone, iPad and iPod Touch users since its debut last month, but there is more to the upgrade than the addition of Apple Maps and extra Siri technology. The operating system, which is estimated to have been downloaded by a majority of the 400 million iOS users across the globe, also includes added Facebook integration capabilities.
The new features can be extremely beneficial for marketers who are trying to strengthen their mobile marketing strategy, because the options better the chances people will like and share social content. Now that the social media platform has more than 1 billion users, marketers can update business-related posts with ease – and potential customers can access the information faster than ever.
Mobile marketers can drive Facebook likes with the iOS 6 update primarily because Facebook integration allows users to post to Facebook without opening the native app, although the app must first be manually uploaded to the device. Prospects may view their notifications, like content and share with their contacts in a matter of seconds. Businesses may take advantage of the convenience by ensuring they are updating regularly and posting mobile-friendly messages that on-the-go consumers will be tempted to share.
When in doubt, give people something to talk about, recommends Marketing Land. Mobile communication is so often used for sharing content, which makes the process as easy as possible to generate desired returns on investment and upticks in response rates.