How diverse is your content portfolio?

As a content marketing professional, you have to be prepared to diversify your portfolio to include various types of information. At first, content was simply viewed as generic text that spoke to readers directly about products and services. However, the face of online marketing changed when more creative professionals discovered how graphic elements and videos engaged with prospective clients further – thus, the modern-day infographic was born.

It's hard to deny the influence infographics have over buyers. Instead of providing readers with lumps of text, these visual aids guide people through a presentation. When an infographic uses a combination of high-quality images and authoritative statistics, the user experience increases significantly. Of course, even infographics are just the tip of the iceberg in terms of how diverse content can become. There are trends that look to develop the concept of an infographic further and turn the practice into a more interactive experience.

The prevalence of mobile technology has fueled professionals to develop graphics viewable on any and every device. When developers utilize HTML5 to create interactive designs, these professionals can create content advertisements that grab the attention of readers, present a unique promotional experience and provide buyers with an easy way to purchase what is being sold.

Sheila Kloefkorn (1029 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.