When you employ search engine optimization (SEO) tactics, you're at the mercy of regular Google algorithm updates. You can plan accordingly and make all of the right provisions to your website, but with each new month, you have to evaluate your strategy when the search engine giant unveils its latest service upgrades.
Recently, the May 2012 changes were compiled in a blog post published by Google and the aggregation of updates were eye-opening. Overall, there have been major improvements to the Penguin algorithm, which were meant to speed up signals and refresh the data used on a daily basis. In addition to efficiency, new algorithms were designed to detect a variety of link schemes, so spammy content that has made its way through the web will now be closely monitored.
However, the most revolutionary change has been made to page titles. These changes were meant to make the user experience more enjoyable, which for B2B marketing agencies, may help improve lead generation. In the end, Google designed a trigger for alt titles, so when a headline is too long, it gets shortened. This upgrade helps remove inaccurate titles from the web and keeps webmasters honest in their content creation practices.