KEO Marketing

Be in the Know.

Google now alerts site administrators of changes to Search Queries data

Google has gone to the ends of the Earth to make managing online marketing easier for small-to medium-sized businesses. The search engine company understands that professionals won’t always be able to monitor the health of their websites every day, so it rolls out new features to make the process easier.

Recently, Google unveiled alerts for Search Queries data to help keep webmasters informed on the stability of their web pages. The Search Queries feature in Webmaster Tools already shows impressions and clicks for top pages, and for most websites, these numbers are static and consistent.

A new addition to the Search Queries tool will send site administrates notifications when search result clicks change significantly, and the alert will recommend steps to take to identify and resolve underlying issues.

For example, an alert could suggest checking the Search Queries page in Webmaster Tools, investigating whether traffic affects the whole site and evaluating any recent configuration changes that were made.

Webmasters will only receive these types of notifications if they have email forwarding turned on. Those professionals who take advantage of this new system will be in better control of their search engine marketing (SEM) campaigns and could benefit from additional data compiled through website analytics tools.

Sheila Kloefkorn

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.