Google has gone to the ends of the Earth to make managing online marketing easier for small-to medium-sized businesses. The search engine company understands that professionals won’t always be able to monitor the health of their websites every day, so it rolls out new features to make the process easier.
Recently, Google unveiled alerts for Search Queries data to help keep webmasters informed on the stability of their web pages. The Search Queries feature in Webmaster Tools already shows impressions and clicks for top pages, and for most websites, these numbers are static and consistent.
A new addition to the Search Queries tool will send site administrates notifications when search result clicks change significantly, and the alert will recommend steps to take to identify and resolve underlying issues.
For example, an alert could suggest checking the Search Queries page in Webmaster Tools, investigating whether traffic affects the whole site and evaluating any recent configuration changes that were made.
Webmasters will only receive these types of notifications if they have email forwarding turned on. Those professionals who take advantage of this new system will be in better control of their search engine marketing (SEM) campaigns and could benefit from additional data compiled through website analytics tools.